$UICIDEBOY$.

EST. 2013 · NEW ORLEANS · G*59 RECORDS

1. The problem

   $UICIDEBOY$ and G*59 already have the audience; what they did not have was a destination they own. Fans arriving from streaming and socials needed somewhere the label controls — tour, members, catalogue and the Grey Day story — rather than a link-in-bio hop that leaks attention at every step.

2. The approach

   Festival crowd pushed almost to black so the wordmark carries the fold alone; member names as a vertical rail; duo history told as a chaptered GSAP scroll sequence.

3. What shipped

   Live at suicideboys.netlify.app on REACT + VITE · MOTION · SCROLL SEQUENCE.

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