$UICIDEBOY$.

What problem does the $UICIDEBOY$ website solve?

1. For who

   Artists and fans who need an owned house — tour, merch, catalogue — not a link-in-bio.

2. What this made possible

   An audience this size lives on platforms the act does not own, so the site is the one surface G*59 controls end to end — Grey Day, the catalogue and the label's story in one place that routes fans to tour and merch instead of back to an algorithm.

3. The problem

   $UICIDEBOY$ and G*59 already have the audience; what they did not have was a destination they own. Fans arriving from streaming and socials needed somewhere the label controls — tour, members, catalogue and the Grey Day story — rather than a link-in-bio hop that leaks attention at every step.

4. The approach

   Festival crowd pushed almost to black so the wordmark carries the fold alone; member names as a vertical rail; duo history told as a chaptered GSAP scroll sequence.

5. What shipped

   Live at suicideboys.netlify.app on REACT + VITE · MOTION · SCROLL SEQUENCE.

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