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Will's Journal

Will's Journal.

What I learned building the thing, written up while it was still annoying. Specific decisions that turned out to matter — visibility, automation, agents, and production front-ends.

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Featured · AI Visibility

Answer Engine Optimization: The Playbook for Getting Cited by AI

A practical AEO playbook for founders and marketers who need ChatGPT, Perplexity, and Google AI Overviews to cite their brand — with method, measurement, and a 90-day roadmap.

20 MIN

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Hero Video Only Earns Its Keep When the Poster Carries LCP Websites

Hero Video Only Earns Its Keep When the Poster Carries LCP

Hero video only earns its keep when the poster carries LCP, mobile stays still, and autoplay stays muted — otherwise ship stills plus disciplined motion.

11 MIN
Why Pass Rate Lies: Revision Rate, Trajectories, and Coverage AI Agents

Why Pass Rate Lies: Revision Rate, Trajectories, and Coverage

Pass rate flatters bad agents. Gate deploys on revision rate, trajectory scores, eval coverage, and cost per successful task—not a single green percentage.

11 MIN
Multi-Client n8n for Agencies: Isolate Credentials or Inherit Incidents Automation

Multi-Client n8n for Agencies: Isolate Credentials or Inherit Incidents

Agencies isolate n8n by instance or paid Projects — folders are not tenancy, and hosting client credentials needs a verified license check with n8n.

11 MIN
If AI Overviews Ate Your Clicks, Stop Panicking — Change the Job of the Page AI Visibility

If AI Overviews Ate Your Clicks, Stop Panicking — Change the Job of the Page

AI Overviews often show as impressions up and CTR down on informational queries — confirm the fingerprint, then redesign pages for citations and brand.

10 MIN
Answer Engine Optimization: The Playbook for Getting Cited by AI AI Visibility

Answer Engine Optimization: The Playbook for Getting Cited by AI

A practical AEO playbook for founders and marketers who need ChatGPT, Perplexity, and Google AI Overviews to cite their brand — with method, measurement, and a 90-day roadmap.

20 MIN
After a Redesign, Prove Tracking Before You Blame the Design Websites

After a Redesign, Prove Tracking Before You Blame the Design

Conversions dropped after a redesign? Prove GA4 key events, consent, and redirects still work before you blame the design — then diagnose real UX loss.

12 MIN
The llms.txt Question Nobody Answers Properly AI Visibility

The llms.txt Question Nobody Answers Properly

Everyone is shipping llms.txt files. Almost nobody is shipping one that changes whether a model can actually answer a question about them.

7 MIN
Production n8n: The Handbook for Automations That Survive Contact With Reality Automation

Production n8n: The Handbook for Automations That Survive Contact With Reality

How to run n8n in production: idempotency, dead-letter queues, schema contracts, approvals, and the ROI filter that decides what deserves a workflow.

18 MIN
Why Agents Loop on Failed Tools: No-Progress Detection Beats Longer Prompts AI Agents

Why Agents Loop on Failed Tools: No-Progress Detection Beats Longer Prompts

Agents loop on failed tools because the harness never detects no-progress. Fingerprint calls, honor retryable:false, cap turns, and terminate with a reason code.

11 MIN
Agentic Systems: An Operating Manual for Multi-Agent Work That Ships AI Agents

Agentic Systems: An Operating Manual for Multi-Agent Work That Ships

An agentic system is not a chat window with tools. It is evaluators, sandboxes, state machines, memory contracts, and kill switches — built so the work survives contact with real data.

18 MIN
Who Owns the Automation When the Builder Leaves Automation

Who Owns the Automation When the Builder Leaves

When the builder leaves, automations survive only if a named owner, a half-page runbook, and company-owned credential handoff are already in place.

10 MIN
Page-One Rankings Don’t Guarantee an AI Overview Citation AI Visibility

Page-One Rankings Don’t Guarantee an AI Overview Citation

You can rank top 10 and still miss AI Overviews when the page fails snippet eligibility, extractability, or query fan-out — fix those before chasing links.

10 MIN
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