Page 2 of Will's Journal.
This is page 2 of Will's Journal — a later slice of the archive, not the hub.
Writing on AI visibility, automation, agents, and websites — from Spurlock Studios.
Which notes are on page 2 of Will's Journal?
AI Visibility When ChatGPT names the franchise, not your shop
Run the best-HVAC-near-me prompt panel. If the model names a national franchise, fix corroboration and entity facts — not another blog calendar.
Websites Three counties, not fifty city pages
State the counties you actually cover on one honest page and route quotes by zip. Spun city doorways teach the wrong map and get ignored.
Automation Saturday still books — the missed-call rail for trades
A missed-call text-back that routes zip and books a slot beats voicemail and Saturday desk coverage you cannot keep staffed. If a kid is cheaper, say so.
Websites How Long Does a Custom Website Take to Build
Custom websites run on discovery, content, integrations, and QA—not design hours. Use planning bands: a week for direction, 1–10 weeks for a scoped build.
Websites What does website maintenance cost and include after launch
After launch, maintenance is hosting, deps, CMS, edits, uptime, backups — not new features. Cost depends on stack; use labeled bands, not a fake monthly rate.
AI Agents When should the agent escalate instead of retrying
Escalate on auth, policy, ambiguous intent, repeated same-tool fail, and money movement. Retry only transient, idempotent tool errors with a hard bound.
Websites Redesign vs refresh vs rebuild — which do I need
Refresh when the site looks old. Redesign when conversion dropped on a stack that still works. Rebuild when the CMS or platform lock is the real problem.
AI Agents Why is my agent 10× more expensive than the chatbot demo
Agents cost more than the chatbot demo because each tool turn re-bills growing context, schemas, and retries. 10× is a complaint to diagnose, not a statistic.
AI Agents Who is accountable when an agent acts (refunds, emails, writes)
A named human owns every agent refund, email, and write. Policy gates sit before irreversible tools; the model is not a person and cannot absorb the blame.
Automation Why doesn’t worker concurrency cap my n8n sub-workflows
Worker concurrency does not cap n8n sub-workflows. Each Execute Workflow child is a new execution the production limit skips, usually on the parent worker.
Automation When does Continue on Fail hide real API errors in n8n
Continue on Fail hides real API errors when the node fails but the run stays green. Error Workflow never fires; last-valid data often walks into the next write.
Automation Why is one giant n8n canvas a production liability
One giant n8n canvas is a production liability because debug, credentials, retries, and deploys share one blast radius. Split it with named contracts.
What should I know about this archive page?
- What is page 2 of Will's Journal?
- Page 2 of Will's Journal is a later slice of the archive, not the hub. The writing is on AI visibility, automation, agents, and websites — from Spurlock Studios.
- Where is the first page of Will's Journal?
- The first page is the hub at /blog. This URL is a later page of the same journal; previous and next links move through the rest of the archive.
- Is this a different journal than the hub?
- No. This is the same Will's Journal from Spurlock Studios — page 2 of the archive, after the notes on the first page.