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Will's Journal

Page 4 of Will's Journal.

This is page 4 of Will's Journal — a later slice of the archive, not the hub.

Writing on AI visibility, automation, agents, and websites — from Spurlock Studios.

Which notes are on page 4 of Will's Journal?

Two stacked blank cards. Thesis: PAGES MATTER MOST IF ONLY. AI Visibility

What pages matter most if I can only fix five for AI visibility

Fix the homepage, one service or product URL, About, a FAQ or proof page, and location or contact first. Those five are the pages models actually quote.

28 MIN
A lime beam hitting a small brass nameplate. Thesis: S DIFFERENCE BETWEEN AEO GEO. AI Visibility

What's the difference between AEO, GEO, and AIO

AEO is winning the cited answer. GEO is that job on generative engines. AIO usually means AI Overviews or AI optimization. Use AEO as the in-house term.

27 MIN
Nested brass frames. Thesis: GOOGLE AI MODE GET BUSINESS. AI Visibility

What is Google AI Mode, and how do I get my business into AI Mode answers

Google AI Mode is conversational Search with supporting links. Get into answers by staying indexed, snippet-eligible, and quotable — not by inventing markup.

30 MIN
A lime beam hitting a small brass nameplate. Thesis: GOOGLE AI MODE ADS BUDGET. AI Visibility

What Google AI Mode Does to Your Ads Budget

Do not raise Google Ads spend to fight AI Mode. Cut informational bids, keep brand and high-intent, then audit citation-ready pages before you add budget.

29 MIN
A folded setlist scrap. Thesis: FIRST AUTOMATION SMALL BUSINESS SHOULD. Automation

The First Automation a Small Business Should Ship

Ship intake and onboarding first: form to CRM, confirmation, one nudge. DIY reversible writes; buy the $500 Automation Audit when a first bot can spam clients.

22 MIN
A lime beam. Thesis: STOP AI RECOMMENDING WRONG COMPETITOR. AI Visibility

How do I stop AI from recommending the wrong competitor in my category

You cannot flip a switch. Correct the entity page, same-name collisions, third-party facts, and honest comparisons, then re-run a frozen prompt panel weekly.

28 MIN
A lime beam hitting a small brass nameplate. Thesis: STRUCTURE CONTENT SO AI CITE. AI Visibility

How do I structure content so AI can cite it

Give every H2 one buyer question, a 40–80 word standalone answer, then a table or steps. Keep names and schema matched to the visible HTML on that URL.

32 MIN
A small text-file card with no glyphs. Thesis: 30 SITES BLOCK AI CRAWLERS. AI Visibility

Why do ~30% of sites block AI crawlers without knowing it

Top-1,000 GPTBot Disallows hit 35.7% in Originality.AI’s Aug 2024 cut. Accidental blocks come from CDN defaults, plugins, leftover robots, and Googlebot mixups.

28 MIN
A lime beam hitting a small brass nameplate. Thesis: GET CITED BY CHATGPT PERPLEXITY. AI Visibility

How do I get cited by ChatGPT and Perplexity through Reddit

You get cited through Reddit by answering useful threads those engines already retrieve. Perplexity often cites Reddit; ChatGPT Search may surface it.

29 MIN
A lime beam hitting a small brass nameplate. Thesis: LONG TAKE APPEAR GOOGLE AI. AI Visibility

How long does it take to appear in Google AI Overviews

Google publishes no AI Overview SLA. Plan recrawl as days-to-months bands. Eligibility is not appearance; indexed plus snippet-eligible is not a cite.

33 MIN
A lime beam hitting a small brass nameplate. Thesis: MEASURE BRAND VISIBILITY CHATGPT CLAUDE. AI Visibility

How do I measure brand visibility in ChatGPT, Claude, Gemini, and Perplexity

Run a frozen weekly prompt panel on ChatGPT, Claude, Gemini, and Perplexity. Log mention, citation, and recommend as three columns — never one vendor score.

24 MIN
A lime beam hitting a small brass nameplate. Thesis: AEO AUDIT SHOULD INCLUDE. AI Visibility

What is an AEO audit and what should it include

An AEO audit is a dated work packet: query panel, crawler map, entity sheet, citation log, and ranked fixes — not a dashboard score or a blog rewrite.

31 MIN

What should I know about this archive page?

What is page 4 of Will's Journal?
Page 4 of Will's Journal is a later slice of the archive, not the hub. The writing is on AI visibility, automation, agents, and websites — from Spurlock Studios.
Where is the first page of Will's Journal?
The first page is the hub at /blog. This URL is a later page of the same journal; previous and next links move through the rest of the archive.
Is this a different journal than the hub?
No. This is the same Will's Journal from Spurlock Studios — page 4 of the archive, after the notes on the first page.