Two kinds of clients walk in. Businesses that have to get found and run cleaner — cannabis floors, HVAC shops, the trades — and audience owners who already have people watching and need a paid home beyond the feed. I build the site they buy from, the work that gets the machines to name them, the automations that catch the missed call, and the agents that cover the night shift. One operator in Michigan.
Spurlock Studios is a one-operator studio in Michigan run by William Spurlock. Operating since 2023. LLC formed 2026.
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Pick what you do. See what I can build for you.
01/03Someone's AC dies at 9pm and they don't scroll ads anymore. They ask who to call that won't rip them off. If your shop isn't the name that comes back, you didn't lose a ranking. You lost the job. AllCity HVAC is one of the shop sites I actually shipped.
02/03Cannabis can't buy the ads everyone else uses, so the site has to be the thing that gets quoted. Divine Toke is a real one — mail-order, a 21+ gate, the regulated paperwork in the build instead of left on the operator's desk.
03/03I've been building these for artists because a link in bio leaks the fan. The site is the house. The paid room is why they come back. Streamers and influencers are the same job.
Same person either way. Visibility, automation, agents, or the site.
When someone asks ChatGPT for a shop, a dispensary, or an artist like you — it names someone else.
When they ask the machine, it should say your name.
You are still the receptionist, the merch table, and the Metrc clerk.
The work that should not need you
The same questions hit the inbox every night. A person should not have to be awake for them.
The night shift that does not invent a price
Linktree, a Facebook page, and a template are not a business.
A site people can buy from
I'm William Spurlock, and Spurlock Studios is just me, out of Michigan. If your shop lives or dies on who picks up the phone, or you're in cannabis and the ad accounts are gone, or you already have people watching and nowhere for them to actually pay you, that's the work I take. I design it, I build it, and I'm the person who answers when it breaks. There's no account manager and no junior the project gets handed to after the call. The essays live on williamspurlock.com . This site is the client work.
Shop floor, cannabis floor, or the house. Thirty minutes. I will tell you if it is worth building.
Reply within 24h · or email william@spurlockstudios.com
