NEON TREES.

INDIE POP

1. The problem

   Neon Trees carry a mainstream indie-pop audience built over years of hits, arriving from streaming and socials with no obvious next step. The site had to turn that recognition into the current cycle — the new album, the dates and merch in one owned place rather than a link tree that leaks fans back to the platforms that sent them.

2. The approach

   Magenta-and-cyan neon system over a WebGL particle field so the wordmark and the release card own the fold; catalogue eras broken out as dedicated album worlds with streaming embeds; tour dates and shop wired as primary actions rather than nav decoration.

3. What shipped

   Live at neontrees.netlify.app on REACT + VITE · MOTION · WEBGL HERO.

See this stack · Builds