NEON TREES.

What problem does the NEON TREES website solve?

1. For who

   Artists and fans who need an owned house — tour, merch, catalogue — not a link-in-bio.

2. What this made possible

   A decade of radio recognition is worth little while it stays parked on platforms the band does not own, so the site converts back-catalogue familiarity into the current record, the tour and the shop.

3. The problem

   Neon Trees carry a mainstream indie-pop audience built over years of hits, arriving from streaming and socials with no obvious next step. The site had to turn that recognition into the current cycle — the new album, the dates and merch in one owned place rather than a link tree that leaks fans back to the platforms that sent them.

4. The approach

   Magenta-and-cyan neon system over a WebGL particle field so the wordmark and the release card own the fold; catalogue eras broken out as dedicated album worlds with streaming embeds; tour dates and shop wired as primary actions rather than nav decoration.

5. What shipped

   Live at neontrees.netlify.app on REACT + VITE · MOTION · WEBGL HERO.

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