RED LEATHER.

NEW SINGLE

1. The problem

   Red Leather already had reach on short-form video and streaming; what was missing was a destination the act controls. Fans arriving from a clip or a playlist needed somewhere holding the eras, the road and the story, rather than a link-in-bio hop that hands them straight back to someone else's feed.

2. The approach

   Scorched desert plates and a three-beat intro before the wordmark takes the fold; eras and journal entries land as scroll-triggered chapters; a fixed player shell keeps playback one gesture away while fans move through tour and merch.

3. What shipped

   Live at redleather.netlify.app on REACT + VITE · MOTION · PERSISTENT PLAYER.

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