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Will's Journal

Page 3 of Will's Journal.

This is page 3 of Will's Journal — a later slice of the archive, not the hub.

Writing on AI visibility, automation, agents, and websites — from Spurlock Studios.

Which notes are on page 3 of Will's Journal?

A scuffed work smartphone with a blank glowing circular button. Thesis: GET CITED BY PERPLEXITY SPECIFICALLY. AI Visibility

How do I get cited by Perplexity specifically

Allow PerplexityBot, put a liftable answer and unique numbers in HTML, then log numbered sources on a frozen prompt panel. There is no bought citation rate.

30 MIN
A lime beam hitting a small brass nameplate. Thesis: BELONGS AI VISIBILITY MONTHLY RETAINER. AI Visibility

What belongs in an AI visibility monthly retainer vs a one-time audit

A one-time audit is the baseline plus prioritized fixes. A monthly retainer is prompt-panel tracking, entity hygiene, page jobs, and citation recovery.

31 MIN
A cloth-bound blank encyclopedia. Thesis: WIKIPEDIA WIKIDATA HELP AI RECOMMEND. AI Visibility

Does Wikipedia or Wikidata help AI recommend my brand

Wikipedia is not a paid AI lever. Notability plus independent sources decide the page; a real Wikidata item helps entity consistency, not a promotional stub.

32 MIN
A lime beam hitting a small brass nameplate. Thesis: SHARE VOICE AI ANSWERS MEASURE. AI Visibility

What is share of voice in AI answers, and how do I measure it

Share of voice in AI answers is your mention and citation slice versus a frozen competitor set on a frozen prompt panel, split by engine — not classic SEO SOV.

27 MIN
A lime beam hitting a small brass nameplate. Thesis: BACKLINKS STILL MATTER AI VISIBILITY. AI Visibility

Do backlinks still matter for AI visibility

Yes. Backlinks still help crawl, ranking, and entity corroboration. They are not an AI citation API. Mentions on retrieved pages beat bought DR packages.

31 MIN
A lime beam hitting a small brass nameplate. Thesis: NEED FAQ SCHEMA SHOW UP. AI Visibility

Do I need FAQ schema to show up in AI Overviews

No. FAQ schema is not a ticket into AI Overviews. Google's floor is indexed and snippet-eligible; visible Q&A helps extraction. FAQ JSON-LD does not buy a cite.

22 MIN
A lime beam hitting a small brass nameplate. Thesis: MUCH MARKETING BUDGET SHOULD GO. AI Visibility

How much of my marketing budget should go to AEO vs traditional SEO

There is no universal AEO vs SEO percentage. Split by informational, brand, and commercial mix — fund citations without starving ranking and technical work.

31 MIN
A lime beam hitting a small brass nameplate. Thesis: SHOULD OPTIMIZE ZERO CLICK SEARCH. AI Visibility

Should I optimize for zero-click search or fight it

Optimize for citation and brand capture on informational queries. Fight only when a protectable commercial URL is being stolen, not every zero-click result.

24 MIN
A lime beam hitting a small brass nameplate. Thesis: E E T SIGNALS ACTUALLY. AI Visibility

What E-E-A-T signals actually move AI citations

AI citations follow extractable proof: named authors, matching entity facts, original numbers, and third-party mentions — not a hidden E-E-A-T API score.

34 MIN
A brushed metal coupon. Thesis: GET PRODUCTS RECOMMENDED AI ANSWERS. AI Visibility

How do I get products recommended in AI answers and AI Overviews

To get products recommended in AI answers, ship unique specs in HTML, matching Product schema, consistent reviews, and a Merchant Center feed that agrees.

30 MIN
A lime beam hitting a small brass nameplate. Thesis: OFTEN SHOULD REFRESH CONTENT AI. AI Visibility

How often should I refresh content for AI citations

Refresh by page type: evergreen explainers quarterly, pricing on every change, research when claims date, news in days. Recrawl is not a published vendor SLA.

30 MIN
A lime beam hitting a small brass nameplate. Thesis: NEED BING WEBMASTER TOOLS CHATGPT. AI Visibility

Do I need Bing Webmaster Tools for ChatGPT visibility

Yes: set up Bing Webmaster Tools for eligibility hygiene. It is not a ChatGPT citation console. Citations still need crawlable, answer-first pages to quote.

33 MIN

What should I know about this archive page?

What is page 3 of Will's Journal?
Page 3 of Will's Journal is a later slice of the archive, not the hub. The writing is on AI visibility, automation, agents, and websites — from Spurlock Studios.
Where is the first page of Will's Journal?
The first page is the hub at /blog. This URL is a later page of the same journal; previous and next links move through the rest of the archive.
Is this a different journal than the hub?
No. This is the same Will's Journal from Spurlock Studios — page 3 of the archive, after the notes on the first page.