Visibility posts from Will's Journal.
These are the Visibility posts from Will's Journal — writing from this practice, not the Visibility service page.
The Visibility practice: When they ask the machine, it should say your name..
Which Visibility posts are in this archive?
AI Visibility Cannabis visibility when the ad accounts are banned
Google and Meta will not take the usual spend. The models still answer dispensary, cultivator, and brand questions — if the site can be read and the cart can clear a 21+ order.
AI Visibility When ChatGPT names the franchise, not your shop
Run the best-HVAC-near-me prompt panel. If the model names a national franchise, fix corroboration and entity facts — not another blog calendar.
AI Visibility How do I get cited by Perplexity specifically
Allow PerplexityBot, put a liftable answer and unique numbers in HTML, then log numbered sources on a frozen prompt panel. There is no bought citation rate.
AI Visibility What belongs in an AI visibility monthly retainer vs a one-time audit
A one-time audit is the baseline plus prioritized fixes. A monthly retainer is prompt-panel tracking, entity hygiene, page jobs, and citation recovery.
AI Visibility Does Wikipedia or Wikidata help AI recommend my brand
Wikipedia is not a paid AI lever. Notability plus independent sources decide the page; a real Wikidata item helps entity consistency, not a promotional stub.
AI Visibility What is share of voice in AI answers, and how do I measure it
Share of voice in AI answers is your mention and citation slice versus a frozen competitor set on a frozen prompt panel, split by engine — not classic SEO SOV.
AI Visibility Do backlinks still matter for AI visibility
Yes. Backlinks still help crawl, ranking, and entity corroboration. They are not an AI citation API. Mentions on retrieved pages beat bought DR packages.
AI Visibility Do I need FAQ schema to show up in AI Overviews
No. FAQ schema is not a ticket into AI Overviews. Google's floor is indexed and snippet-eligible; visible Q&A helps extraction. FAQ JSON-LD does not buy a cite.
AI Visibility How much of my marketing budget should go to AEO vs traditional SEO
There is no universal AEO vs SEO percentage. Split by informational, brand, and commercial mix — fund citations without starving ranking and technical work.
AI Visibility Should I optimize for zero-click search or fight it
Optimize for citation and brand capture on informational queries. Fight only when a protectable commercial URL is being stolen, not every zero-click result.
AI Visibility What E-E-A-T signals actually move AI citations
AI citations follow extractable proof: named authors, matching entity facts, original numbers, and third-party mentions — not a hidden E-E-A-T API score.
AI Visibility How do I get products recommended in AI answers and AI Overviews
To get products recommended in AI answers, ship unique specs in HTML, matching Product schema, consistent reviews, and a Merchant Center feed that agrees.
What should I know about this Visibility archive?
- What is this Visibility archive?
- These are the Visibility posts from Will's Journal — writing from this practice, not the Visibility service page.
- Is this the Visibility service page?
- No. This is a journal lane archive. The Visibility practice is at /visibility. When they ask the machine, it should say your name..