Spurlock Studios
Contact
AI Visibility

If AI can't see you, you don't exist.

We build AI-visible systems that get you discovered, understood, and chosen by the models that matter.

If AI Overviews Ate Your Clicks, Stop Panicking — Change the Job of the Page AI Visibility

If AI Overviews Ate Your Clicks, Stop Panicking — Change the Job of the Page

AI Overviews often show as impressions up and CTR down on informational queries — confirm the fingerprint, then redesign pages for citations and brand.

10 MIN
Answer Engine Optimization: The Playbook for Getting Cited by AI AI Visibility

Answer Engine Optimization: The Playbook for Getting Cited by AI

A practical AEO playbook for founders and marketers who need ChatGPT, Perplexity, and Google AI Overviews to cite their brand — with method, measurement, and a 90-day roadmap.

20 MIN
The llms.txt Question Nobody Answers Properly AI Visibility

The llms.txt Question Nobody Answers Properly

Everyone is shipping llms.txt files. Almost nobody is shipping one that changes whether a model can actually answer a question about them.

7 MIN
Page-One Rankings Don’t Guarantee an AI Overview Citation AI Visibility

Page-One Rankings Don’t Guarantee an AI Overview Citation

You can rank top 10 and still miss AI Overviews when the page fails snippet eligibility, extractability, or query fan-out — fix those before chasing links.

10 MIN
llms.txt for Brands: What to Publish, What to Skip, and How Models Use It AI Visibility

llms.txt for Brands: What to Publish, What to Skip, and How Models Use It

llms.txt should brief models on who you are and which URLs settle which questions — not dump your sitemap. Here is what brands should publish and skip.

12 MIN
ChatGPT Skips You When It Can’t Corroborate You AI Visibility

ChatGPT Skips You When It Can’t Corroborate You

ChatGPT recommends competitors when it can corroborate them and cannot build the same evidence trail for you — fix corroboration before writing more blogs.

10 MIN
Entity Architecture: Making Your Brand a Thing Models Can Name AI Visibility

Entity Architecture: Making Your Brand a Thing Models Can Name

Entity SEO for AI search means consistent Organization, Person, and Product identity across your site and the web — so models can name you instead of hedging.

12 MIN
GEO Explained: Generative Engine Optimization Without the Buzzwords AI Visibility

GEO Explained: Generative Engine Optimization Without the Buzzwords

GEO is optimizing for generative engines that synthesize answers. Here is how it relates to AEO and SEO — and what to change in your content and measurement.

11 MIN
DIY AEO for 30 Days — Hire When You’re Blind to Your Own Gaps AI Visibility

DIY AEO for 30 Days — Hire When You’re Blind to Your Own Gaps

Yes — you can DIY Answer Engine Optimization for 30 days. Hire when you cannot see your own gaps, need stakeholder force, or the panel stops moving forward.

10 MIN
Citation Gaps: Finding Who AI Quotes Instead of You AI Visibility

Citation Gaps: Finding Who AI Quotes Instead of You

A citation gap analysis shows which URLs ChatGPT and Perplexity quote for your buyer prompts — and the concrete plays to close those gaps.

11 MIN
Schema Markup That Answer Engines Actually Use AI Visibility

Schema Markup That Answer Engines Actually Use

Skip schema soup. Ship accurate Organization, FAQ, Article, and LocalBusiness JSON-LD that helps answer engines trust and cite your pages.

11 MIN
Pick an Engine by Where Your Buyers Ask — Then Keep a Baseline Everywhere AI Visibility

Pick an Engine by Where Your Buyers Ask — Then Keep a Baseline Everywhere

Optimize first for the engine your buyers already use — ChatGPT, Perplexity, or Google AI Overviews — then keep a thin baseline on the other two surfaces.

11 MIN