Creator Site or Business Site for the house?

Creator Site at $3,500 is tour, listen, join, buy. Business Site at $8,000 is the register. Pick after you have seen the house — not off a price grid in a parking lot.

The SKUs already live on /websites. This spoke is which one the house actually needs. The money frame is Linktree is a leak — build the house. I am not selling a third mystery package.

The short answer

• Creator Site ($3,500) is the house with a lock. Tour, listen, join, buy on a URL you own.
• Business Site ($8,000) is the house with a register. Membership, checkout, CRM, a blog you can run.
• Website Direction Sprint is $1,500. Positioning, sitemap, art direction, one polished homepage concept. The $1,500 comes off any website build started within 90 days. You keep the sprint either way. That is the published term.
• Product Platform is $23,000 — your own register when a hosted room is the actual bottleneck. It is not how you “start serious.”
• If you are between lock and register, buy the sprint. Do not pre-decide the invoice.

The leak is buying a tier because the number felt like a career. The fix is seeing the house, then paying for the door that job requires.

Creator Site is the lock

The lock is enough when the job is one owned destination: listen, the next date, the join path, the buy path. Custom fold. Motion that earns its keep. Schema and an llms.txt so a model can name you. Hosting handoff so a manager can run it. Live-in is 1–2 weeks if one person decides and copy already exists.

Creator is not a toy site. It is not a template with a fog machine. It is also not a membership OS. If the first fifteen seconds need to do one job — listen, join, or buy — Creator can hold that job. Pick one for week one.

Join on a Creator Site can point at Discord, Skool, Circle, or a list. Buy can point at Shopify or Bandcamp you already trust. I do not migrate a catalogue for sport. The house routes.

If you already have the cinematic site and no lock on the door, say that. We do not rebuild the film. We add the path.

Business Site is the register

The register is the job when money has to finish on the house: membership checkout, a CRM the follow-up can see, a blog or news surface you will actually post to, two tools wired in — payments, email, booking, the stack you already use. Live-in is 3–4 weeks under the same decision rule.

Business is the SKU I sell when “join” is not a button to someone else’s room. It is a member you can email next month. When “buy” is not a hope they find the store. When a manager has to change a drop without opening Designer.

On the artists door, Business is the house with a register. On /websites the same SKU also covers a shop or a cannabis floor. Same price. Different Tuesday. You are reading the house version.

Do not buy Business because you want to feel like a company. Buy it because the lock cannot hold the checkout you already need.

See it before you pick

The Website Direction Sprint is five business days. You get positioning, a sitemap for the pages that matter, art direction you can show a partner, one polished homepage concept, and a build quote priced off what we actually decided.

People try to skip it when they are sure they want Creator. Sometimes they are right. They are still guessing about the join path, the first viewport, and whether the register belongs on this domain or on Shopify. The sprint is cheaper than a rebuild of a wrong house.

The $1,500 comes off a Creator, Business, or Product build started within 90 days. After 90 days it is a paid week you still keep. I will not invent a “most clients convert” rate. The term is the term.

Twenty artist sites already shipped. The next conversation is which door you are buying, not whether a site can exist.

Proof without a fake lift

$UICIDEBOY$, The Wrecks, KYLE, Neon Trees are owned destinations. Tour, merch, catalogue. I will not write a merch lift or a “this tier would have made them X” sentence under those names. The work proves the house can exist. It does not pick your SKU.

If your room already lives in Discord, keep it. The house is the door. That argument is the Discord spoke, not this one. If you need a brand-safe kit, that is a page on the house — not a reason to jump tiers by itself.

Product Platform is not the default

Product Platform is $23,000 for one agreed V1: auth, billing, membership you own. Live-in is 6–10 weeks with scope locked before build. New surface area is a new conversation.

We only go there when Skool, Circle, or the hosted bot is the bottleneck — you cannot live with the join flow, the fee, or a room you do not control. Hosted is allowed. Hosted as the only door, with no URL you own, is the leak. Your own register is a product. It is not a compliment.

Where to start

• See the house — sprint first if the SKU is not obvious.
• Price list and timelines: /websites.
• Already know you need the register: send the brief and say Business. We still write the sitemap before we take the second half.
• Door in their language: /artists. Hub: build the house.

Can I start on Creator and “add the register later”?

Yes. A lot of houses should. We do not pretend Creator is a membership OS. If the sprint shows checkout has to live on your domain in this cycle, we price Business. If it can wait, we ship the lock.

Does the $1,500 sprint come off Product Platform too?

Yes. The published term is any website build started within 90 days — Creator, Business, or Product. You keep the sprint deliverables either way.

Will this replace my label site?

No. The label site can stay. The house is the URL you own when the cycle ends and the publicist moves on. The SKU is about the door on that URL, not a fight with a label page that is doing its job.

I am an influencer, not a band?

Same SKUs. Courses, drops, a paid room, a kit a brand can steal from. Creator if the house is listen / join / buy. Business if the register has to live here. Sprint if you cannot tell yet.