OLIVER MALCOLM.

INDEPENDENT / UK / LA

1. The problem

   Independent UK/LA artist whose audience treats the visual work as the point rather than the promo. A standard music template files cinema and archive under a submenu and buries the thing the brand is actually built on.

2. The approach

   Film title-sequence treatment: backlit figure walking out of smoke, name set solid over outlined, acid-yellow used once on the primary button so it alone competes with the video hero.

3. What shipped

   Live at oliver-malcolm.netlify.app on REACT + VITE · MOTION · VIDEO HERO.

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