Page 18 of Will's Journal.
This is page 18 of Will's Journal — a later slice of the archive, not the hub.
Writing on AI visibility, automation, agents, and websites — from Spurlock Studios.
Which notes are on page 18 of Will's Journal?
Automation Automation ROI Without Fantasy Spreadsheets
Calculate automation ROI from observed hours, honest hour value, failure cost, and maintenance — not a fantasy spreadsheet that invents weekly savings numbers.
AI Agents Tool Schemas Agents Follow: Descriptions, Enums, and Killing the Omnibus Tool
Agents invent arguments when schemas are vague. Write JSON Schema like agent UX—enums, required fields, property descriptions—and kill the do_anything tool.
Automation APIs Will Change: Catch Drift Before Your CRM Goes Quiet
APIs will change: pin versions, run contract tests on live samples, and pause the money path — never trust green executions that wrote empty CRM fields.
AI Visibility Get Cited in AI Overviews: Indexed, Snippet-Eligible, Quotable
Google AI Overviews cite pages that are indexed, snippet-eligible, and quotable — not pages with special AEO markup. Full operator checklist is inside.
Websites Launch Checklists for Brand Sites: DNS to Analytics Without Drama
Tick DNS, SSL, redirects, analytics, forms, 404, and OG on the live production domain before you announce — named owners, named rollback, no Friday 6pm heroics.
Websites Most Small Business Sites Need Fewer Pages — and Clearer Jobs
Inventory website pages by the job a visitor must finish — not a magic number. Most small-business sites stay short once each URL earns its keep cleanly.
AI Agents When Not to Build an Agent (And What to Build Instead)
Skip the agent when the path is known or criteria are mush. A workflow plus one schema-checked LLM step is the default. Build the loop only after that fails.
AI Agents Durable Agent Runtimes: Survive Restarts Without Calling It "Memory"
A durable agent runtime stores resume-correct execution progress outside the process so a crash or human wait continues the same named run—not a new one.
Automation When Automation Fails at 2am: Alerts, Severity, and Who Gets Woken
Overnight failures are auth, schema, and silent success. Page money and customer paths, morning-triage the rest, and heartbeat never-ran gaps before dawn.
AI Visibility AI Citations Have Three Clocks — Hours, Weeks, and Quarters
AI citations run three clocks: retrieval in hours to days, crawl and index lag in weeks, and model-memory residue in quarters. Plan ranges, not one date.
Websites Pricing Pages for Studios: Clarity Without Racing to the Bottom
Studio pricing pages should publish package jobs, boundaries, and cost drivers so buyers self-qualify — without hiding fees or racing marketplace templates.
Websites A Custom Site Is Worth It When the Template Cap Is Costing You Deals
Custom is worth it when templates cap conversion, differentiation, or ownership — not because custom is fashionable. Here’s the stage-based threshold test.
What should I know about this archive page?
- What is page 18 of Will's Journal?
- Page 18 of Will's Journal is a later slice of the archive, not the hub. The writing is on AI visibility, automation, agents, and websites — from Spurlock Studios.
- Where is the first page of Will's Journal?
- The first page is the hub at /blog. This URL is a later page of the same journal; previous and next links move through the rest of the archive.
- Is this a different journal than the hub?
- No. This is the same Will's Journal from Spurlock Studios — page 18 of the archive, after the notes on the first page.