Will's Journal.
Automation n8n Error Workflows Operators Actually Read (Not Just Slack Noise)
Wire one n8n Error Trigger handler with a real alert contract: severity, owner, execution link, and mute rules — then attach it to every production flow.
Automation Self-Hosted n8n vs n8n Cloud: Cost, Control, and When Each Wins
n8n Cloud vs self-hosted: a practical decision guide for cost, control, compliance, ops burden, and when each option is the right production choice.
AI Visibility The AEO Audit Checklist I Run Before Touching a Client Domain
A practical AEO audit checklist: entities, llms.txt, schema, citeable content, citation gaps, and measurement — what Spurlock Studios runs before recommending work.
AI Visibility Write the Answer in the First Breath — Then Earn the Depth
Structure pages for AI citations with an answer-first opening, quotable H2s, and tables — then earn depth. Here is the editorial system writers can run.
Websites Case Study Pages That Sell the Next Project
Case study page structure that sells the next project: problem, approach, proof, and a clear CTA — portfolio pages that convert.
Websites Pick One Source of Truth for Tour Dates — Then Let Everything Else Read It
Pick one source of truth for tour dates — Bandsintown or Songkick — then let your site and platforms read it so managers update once only. Make that the rule.
AI Agents Observability for Agents: Traces, Scores, and the Dashboard Ops Actually Reads
Provider dashboards will not catch silent wrongness. Agent observability means traces with states and tool calls, evaluator scores online, and a weekly dashboard humans actually use.
Automation Automation ROI Without Fantasy Spreadsheets
How to calculate automation ROI without fantasy math: hours, failure cost, build and maintenance load, and a decision rule for when automation is worth it.
AI Agents Tool Schemas Agents Follow: Descriptions, Enums, and Killing the Omnibus Tool
Agents invent arguments when schemas are vague. Write JSON Schema like agent UX—enums, required fields, property descriptions—and kill the do_anything tool.
Automation APIs Will Change: Catch Drift Before Your CRM Goes Quiet
APIs will change: detect schema drift early, pause the money path, and run a fix runbook — never trust green executions that quietly wrote empty fields.
AI Visibility Get Cited in AI Overviews: Indexed, Snippet-Eligible, Quotable
Google AI Overviews cite pages that are indexed, snippet-eligible, and quotable — not pages with special AEO markup. Full operator checklist is inside.
Websites Launch Checklists for Brand Sites: DNS to Analytics Without Drama
A website launch checklist for brand sites: DNS, SSL, redirects, analytics, SEO, and QA — go-live without drama.