MY KID BROTHER.

What problem does the MY KID BROTHER website solve?

1. For who

   Artists and fans who need an owned house — tour, merch, catalogue — not a link-in-bio.

2. What this made possible

   A band with a record already in the wild still needs a home it owns — catalogue, tour and merch together, so fans leaving streaming and Instagram land somewhere that keeps them instead of bouncing back to the feed.

3. The problem

   My Kid Brother already had listeners; what they lacked was a destination that feels like the band rather than a link dump. Fans arriving from streaming and socials needed one place holding the new record, the back catalogue, show dates and merch without leaking attention at every hop.

4. The approach

   Cream-and-orange scrapbook fold with an attic CRT still floating as an analog fragment, so the site reads bedroom-weird instead of label-template; intro and page loaders, scroll reveals and a live marquee mean atmosphere ships with the layout rather than arriving as an afterthought.

5. What shipped

   Live at mykidbrother.netlify.app on REACT + VITE · MOTION.

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