Websites posts from Will's Journal.
These are the Websites posts from Will's Journal — writing from this practice, not the Websites service page.
The Websites practice: A site people can buy from — page 5 of this archive.
Which Websites posts are in this archive?
Websites Build the EPK Bookers Can Scan in Thirty Seconds
Build an EPK bookers can scan in thirty seconds: name, short bio, listen links, downloadable assets, and booking contact above the fold. Keep fans elsewhere.
Websites Accessibility as Craft, Not Compliance Theater
Accessible marketing websites treat keyboard, contrast, media, and motion as craft. Use WCAG 2.2 AA as the floor — not a checkbox costume on brand cinema.
Websites Case Study Pages That Sell the Next Project
A case study sells the next project when it shows problem, decisions, honest proof, and a CTA for that class of work — not a gallery of pretty screenshots.
Websites Pick One Source of Truth for Tour Dates — Then Let Everything Else Read It
Pick one source of truth for tour dates — Bandsintown or Songkick — then let your site and platforms read it so managers update once only. Make that the rule.
Websites Launch Checklists for Brand Sites: DNS to Analytics Without Drama
Tick DNS, SSL, redirects, analytics, forms, 404, and OG on the live production domain before you announce — named owners, named rollback, no Friday 6pm heroics.
Websites Most Small Business Sites Need Fewer Pages — and Clearer Jobs
Inventory website pages by the job a visitor must finish — not a magic number. Most small-business sites stay short once each URL earns its keep cleanly.
Websites Pricing Pages for Studios: Clarity Without Racing to the Bottom
Studio pricing pages should publish package jobs, boundaries, and cost drivers so buyers self-qualify — without hiding fees or racing marketplace templates.
Websites A Custom Site Is Worth It When the Template Cap Is Costing You Deals
Custom is worth it when templates cap conversion, differentiation, or ownership — not because custom is fashionable. Here’s the stage-based threshold test.
Websites If You Can’t Leave Cleanly, You Don’t Own the Site
If domain, hosting, code, CMS, DNS, and analytics aren’t in your accounts, you don’t own the site — you only rent access until your designer disappears.
Websites Custom Sites Cost Five Figures Because You’re Buying a System, Not a Template Login
Five figures funds strategy, design, build, and a clean exit — not a $20 builder login. Compare three-year cost of ownership, not the month-one sticker.
What should I know about this Websites archive?
- What is this Websites archive?
- These are the Websites posts from Will's Journal — writing from this practice, not the Websites service page.
- Is this the Websites service page?
- No. This is a journal lane archive. The Websites practice is at /websites. A site people can buy from.