Websites posts from Will's Journal.
These are the Websites posts from Will's Journal — writing from this practice, not the Websites service page.
The Websites practice: A site people can buy from — page 3 of this archive.
Which Websites posts are in this archive?
Websites How do you keep clients from breaking the design in the CMS
Keep clients from breaking CMS design with locked components, field caps, image rules, no raw HTML, preview, and Editor seats — not Designer access on Tuesdays.
Websites How many fields should a contact form have
Default to 3–5 fields that change the reply: name, email, intent, and one qualifier. Extra questions belong on a second step after they start — not first.
Websites Custom website vs website builder: how do I choose
Choose custom vs a builder on blast radius, ownership, unique motion/CMS, AEO, and integrations. A builder is fine for simple local until those five flip.
Websites The Trades and SMB Website Playbook: Speed, Trust, and the Phone Call
HVAC and trades sites convert on speed, fold-level proof, and a tap-to-call path that works on a job-site phone — not brand cinema or chat widget walls.
Websites How do I get tour dates to show up on my website automatically
Pick one write surface, then make the site a reader: vendor embed, CMS JSON, or n8n sync. Hard-coded tour dates go stale the week after you launch them.
Websites When should a small business redesign their website
Redesign when conversion collapses, mobile fails, the CMS locks, the offer changed, or trust went stale — not because the site turned three years old.
Websites Why does a website cost $15,000 when Wix/Squarespace is $20/month
$15,000 is a planning example for strategy, design, IA, CMS, AEO, and ownership — not a $20/month Wix or Squarespace hosting seat. Compare jobs, not stickers.
Websites Google Business Profile vs website — where should I invest first
Fix Google Business Profile first when NAP or reviews are broken. Brand, artist, and multi-location shops usually fund the owned website first. Both later.
Websites Shopify vs custom store for artist merch
Shopify wins catalog, checkout, tax, and shipping. Custom wins when merch is the brand film. Most artists should run a Shopify cart on a custom artist site.
Websites What should be on an artist EPK in 2026
A 2026 artist EPK needs bio, photos, music, video, tech rider, press, dates, contact, and a one-sheet. Date every download and keep the kit on one URL.
Websites Should my new single live on a pre-save page or my homepage
Land the new single on a pre-save page during the campaign window for countdown and DSP capture. Keep the homepage as catalog and tour, one primary CTA.
Websites How do edits work after launch, and how am I billed
After launch, edits bill as self-serve CMS, ticket hours, a retainer, or a new sprint. Warranty covers bugs vs the spec, not new copy, pages, or taste.
What should I know about this Websites archive?
- What is this Websites archive?
- These are the Websites posts from Will's Journal — writing from this practice, not the Websites service page.
- Is this the Websites service page?
- No. This is a journal lane archive. The Websites practice is at /websites. A site people can buy from.