Websites posts from Will's Journal.
These are the Websites posts from Will's Journal — writing from this practice, not the Websites service page.
The Websites practice: A site people can buy from — page 2 of this archive.
Which Websites posts are in this archive?
Websites Hero Video Only Earns Its Keep When the Poster Carries LCP
Hero video only earns its keep when the poster carries LCP, mobile stays still, and autoplay stays muted — otherwise ship stills plus disciplined motion.
Websites After a Redesign, Prove Tracking Before You Blame the Design
Conversions dropped after a redesign? Prove GA4 key events, consent, and redirects still work before you blame the design — then diagnose real UX loss.
Websites Traffic Without Leads Is Usually Intent, Friction, or a Hidden Phone Number
Traffic without leads is usually wrong intent, mobile friction, or a silent conversion failure — separate those causes before you fund a full redesign.
Websites Websites That Feel Like Films: Design Systems That Convert Without Looking Templated
Cinema-grade brand sites that still convert: one fold job, motion that survives phones, and stacks that ship without looking like every other template site.
Websites Motion Systems That Ship: GSAP, Scroll, and the Budget That Keeps Them Alive
Award reels lie. Ship GSAP on a transform-only budget, tear down every trigger, and treat reduced-motion as a designed cut—not a late CSS kill switch.
Websites Pre-Save Pages Convert Campaigns — Homepages Hold the Career
Put new releases on a pre-save campaign page for ads and bio links; keep the homepage as the career surface — then swap to listen/stream without breaking URLs.
Websites Artist and Musician Websites That Convert Without Killing the Brand
Artist sites convert when the fold is identity first, then one listen, tour, or contact path — not a streaming dashboard or a gallery with no next step.
Websites Motion That Survives Production
Every award-winning site is fast in the case study and janky on a mid-range Android. Here is what actually holds up once real users arrive.
Websites My web designer disappeared — how do I get my website back
Take registrar, DNS, host, CMS, repo, then billing. You recover a vanished designer’s site by taking those six doors today — not by waiting for a reply.
Websites DIY Builders Win Validation — Hire When the Site Has to Earn Customers
DIY on Squarespace or Wix is right for validation; hire a designer when the site must earn customers, outrun competitors, or stop stealing your nights.
Websites Why do musicians need a website instead of Linktree
Linktree is a bio router. A musician website owns search, EPK, merch, tour, and email. Keep both: point the Instagram bio at the site, not a stack of exits.
Websites How do I manage tour dates across Bandcamp, Spotify, and my site
Pick one calendar — Bandsintown, Songkick, or owned — then fan it to the site. Bandcamp reads Songkick; Spotify reads ticketing partners, not Songkick.
What should I know about this Websites archive?
- What is this Websites archive?
- These are the Websites posts from Will's Journal — writing from this practice, not the Websites service page.
- Is this the Websites service page?
- No. This is a journal lane archive. The Websites practice is at /websites. A site people can buy from.