Page 12 of Will's Journal.
This is page 12 of Will's Journal — a later slice of the archive, not the hub.
Writing on AI visibility, automation, agents, and websites — from Spurlock Studios.
Which notes are on page 12 of Will's Journal?
AI Visibility Citation Gaps: Finding Who AI Quotes Instead of You
Log a frozen prompt panel and record who ChatGPT, Perplexity, and AI Overviews cite. Those missing URLs become the content and PR brief, not a mystery.
Websites Why do musicians need a website instead of Linktree
Linktree is a bio router. A musician website owns search, EPK, merch, tour, and email. Keep both: point the Instagram bio at the site, not a stack of exits.
Websites How do I manage tour dates across Bandcamp, Spotify, and my site
Pick one calendar — Bandsintown, Songkick, or owned — then fan it to the site. Bandcamp reads Songkick; Spotify reads ticketing partners, not Songkick.
Websites How do you keep clients from breaking the design in the CMS
Keep clients from breaking CMS design with locked components, field caps, image rules, no raw HTML, preview, and Editor seats — not Designer access on Tuesdays.
Websites How many fields should a contact form have
Default to 3–5 fields that change the reply: name, email, intent, and one qualifier. Extra questions belong on a second step after they start — not first.
AI Agents State Machines for Agent Loops: Determinism Where It Matters
Give the model freedom inside a named state. Legal transitions, revision ceilings, and escalate paths keep operations deterministic when tokens are not.
Websites Custom website vs website builder: how do I choose
Choose custom vs a builder on blast radius, ownership, unique motion/CMS, AEO, and integrations. A builder is fine for simple local until those five flip.
AI Agents MCP vs Native Function Calling: Portability Tax vs Shortest Loop
Native function calling wins for one app's short tool loop; MCP earns the tax when tools must be shared and governed across hosts—not a LangChain swap.
Websites The Trades and SMB Website Playbook: Speed, Trust, and the Phone Call
HVAC and trades sites convert on speed, fold-level proof, and a tap-to-call path that works on a job-site phone — not brand cinema or chat widget walls.
Websites How do I get tour dates to show up on my website automatically
Pick one write surface, then make the site a reader: vendor embed, CMS JSON, or n8n sync. Hard-coded tour dates go stale the week after you launch them.
Websites When should a small business redesign their website
Redesign when conversion collapses, mobile fails, the CMS locks, the offer changed, or trust went stale — not because the site turned three years old.
Websites Why does a website cost $15,000 when Wix/Squarespace is $20/month
$15,000 is a planning example for strategy, design, IA, CMS, AEO, and ownership — not a $20/month Wix or Squarespace hosting seat. Compare jobs, not stickers.
What should I know about this archive page?
- What is page 12 of Will's Journal?
- Page 12 of Will's Journal is a later slice of the archive, not the hub. The writing is on AI visibility, automation, agents, and websites — from Spurlock Studios.
- Where is the first page of Will's Journal?
- The first page is the hub at /blog. This URL is a later page of the same journal; previous and next links move through the rest of the archive.
- Is this a different journal than the hub?
- No. This is the same Will's Journal from Spurlock Studios — page 12 of the archive, after the notes on the first page.