Page 13 of Will's Journal.
This is page 13 of Will's Journal — a later slice of the archive, not the hub.
Writing on AI visibility, automation, agents, and websites — from Spurlock Studios.
Which notes are on page 13 of Will's Journal?
Websites Google Business Profile vs website — where should I invest first
Fix Google Business Profile first when NAP or reviews are broken. Brand, artist, and multi-location shops usually fund the owned website first. Both later.
Websites Shopify vs custom store for artist merch
Shopify wins catalog, checkout, tax, and shipping. Custom wins when merch is the brand film. Most artists should run a Shopify cart on a custom artist site.
Automation Cron vs Webhook: Pick the Trigger That Matches the Failure Mode
Choose cron vs webhook by failure mode: webhooks miss when subscriptions die; schedules miss when the job never runs — hybrid reconciliation covers both.
AI Visibility Schema Markup That Answer Engines Actually Use
Skip schema soup. Ship accurate Organization, FAQPage, Article, and LocalBusiness JSON-LD. Markup clarifies entity facts; it does not force citations.
Websites What should be on an artist EPK in 2026
A 2026 artist EPK needs bio, photos, music, video, tech rider, press, dates, contact, and a one-sheet. Date every download and keep the kit on one URL.
Websites Should my new single live on a pre-save page or my homepage
Land the new single on a pre-save page during the campaign window for countdown and DSP capture. Keep the homepage as catalog and tour, one primary CTA.
AI Visibility Pick an Engine by Where Your Buyers Ask — Then Keep a Baseline Everywhere
Pick ChatGPT, Perplexity, or Google AI Overviews by where your buyers already ask — then keep a thin, measured baseline on the other two live surfaces.
Websites How do edits work after launch, and how am I billed
After launch, edits bill as self-serve CMS, ticket hours, a retainer, or a new sprint. Warranty covers bugs vs the spec, not new copy, pages, or taste.
Websites What questions should I ask a web designer before hiring
Ask who owns the domain, code, CMS, and hosting, how you edit, how SEO and AEO are handled, what is in scope, and what happens if the designer disappears.
Websites Should my homepage use a background video
Default to a still plus optional play. Use homepage background video only when the motion is the brand and the fold still converts on a mid-range phone.
Automation Schema Contracts Between Tools: The API Discipline Most Automations Skip
Validate JSON at every trust boundary. Reject nulls and type drift before any CRM write. Silent acceptance poisons those CRM records for weeks afterward.
Websites Google Business Profile Gets the Call — Your Website Closes the Ones Who Need Proof
On a limited budget, fix Google Business Profile first for map calls — then add an owned site for proof, services, and a fallback if Google suspends you.
What should I know about this archive page?
- What is page 13 of Will's Journal?
- Page 13 of Will's Journal is a later slice of the archive, not the hub. The writing is on AI visibility, automation, agents, and websites — from Spurlock Studios.
- Where is the first page of Will's Journal?
- The first page is the hub at /blog. This URL is a later page of the same journal; previous and next links move through the rest of the archive.
- Is this a different journal than the hub?
- No. This is the same Will's Journal from Spurlock Studios — page 13 of the archive, after the notes on the first page.